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Interaction & Experience Design
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Motion Design & Art Direction
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About
Creative
Vision

Translating complex ideas into compelling visual stories.

Technical
Expertise

Advanced digital skills across visual, motion, and interactive design.

Strategic
Thinking

Brand-aligned solutions that enhance user experiences.

Organizational
Skills

Optimizing workflows and delivering high-quality results.

03

About

I’m Daiana Yurzola, a cross-disciplinary designer with over a decade of experience in graphic, visual, and motion design, as well as creative direction. I bring together creative vision, technical expertise, strategic thinking, organizational skills, and a deep love for storytelling. At the heart of my work is a desire to help people understand, feel, and enjoy the experiences they interact with, and motion is how I bring those moments to life.

My career has taken me through a range of creative environments, including studios, post-production houses, corporate design teams, and creative agencies. I also spent several years as a freelancer, collaborating with agencies and video production companies to create explainer videos for high-tech clients, transforming complex concepts into clear and engaging visual stories.

Based in the Bay Area, I worked as a Motion Graphics Designer creating animation-driven content for both Product and Marketing teams, optimizing production workflows, and mentoring fellow designers. Now, I’m focused on designing meaningful, intuitive experiences and exploring the intersection of motion, interactivity, and user engagement.

Curiosity drives my work. I’m constantly experimenting with new tools and techniques, especially those that bring motion into the digital world to enhance how users feel, navigate, and connect with products. As technology evolves, so does the role of motion. I’m driven by exploring what’s next, designing experiences that push boundaries and redefine how people interact with the digital world.

Areas of Expertise

  • Graphic and Visual Design
  • Motion Design
  • Animation for apps & web
  • Creative Direction
  • Art Direction

Competencies

  • Experience in SaaS, B2B, and B2C
  • Expertise in Visual Narrative and Storytelling
  • Strong understanding of Brand Guidelines and Design Systems
  • Advanced digital and technical skills
  • Excellent organizational skills
  • Exceptional time management abilities
  • Proficient in project management
  • Committed to delivering high-quality results

Skills

Graphic Design and Branding
Adobe Photoshop, Illustrator, InDesign, Keynote. Typography, Layouts, and Color Theory
Motion Design & 3D
After Effects, Premiere Pro, Audition, Element 3D, Cinema 4D, Maya, and Unreal Engine knowledge
UI Motion & Animation
Lottie (JSON), Rive, Adobe Animate, JavaScript Libraries knowledge
Web & UI/UX Design
Figma, Adobe Xd, HTML, CSS, Design Systems, Components and Patterns, High-fidelity prototypes in Figma with embedded animations
Physical Interactive Devices & Robotics
Proficient with Arduino Uno. Skilled in simple circuit design, sensor integration, programming, and fabrication with a focus on user interaction